Successfully Marketing your Practice- 6 CPD Points. One day course
Marketing is the heart beat of your business! Without it no one knows you exist and that simply means you do not have a business. It is an ongoing, never ending process that requires creating, implementing, monitoring and updating on a regular basis. Marketing begins with understanding what your target patient audience wants and needs right through to providing the services that match those needs and positioning your practice as the ideal provider of choice. It is not a one off activity therefore understanding the consistent effort requires planning. At the International Medical Training Academy we offer our ‘Successfully Marketing Your Business’ course to support doctors in creating an effective marketing plan to build and grow their practice. For more information download our course timetable.

Overview
Marketing is the heart beat of your business! Without it no one knows you exist and that simply means you do not have a business. It is an ongoing, never ending process that requires creating, implementing, monitoring and updating on a regular basis. Marketing begins with understanding what your target patient audience wants and needs right through to providing the services that match those needs and positioning your practice as the ideal provider of choice. It is not a one off activity therefore understanding the consistent effort requires planning. At the International Medical Training Academy we offer our ‘Successfully Marketing Your Business’ course to support doctors in creating an effective marketing plan to build and grow their practice. For more information download our course timetable.
Objectives
  •  Identify the fundamental elements of leadership required when leading your medical team
  •  Discuss the difference between management and leadership in your role as a doctor
  •  Deliver practical tips on effective motivation and engagement to maximize your teams capabilities
  •  Create a strategy for managing conflict
  •  Produce a list of negotiation tips to use with your team
  •  Clarify the most effective methods of communication in team work 
More Details
                           SUCCESSFULLY MARKETING YOUR PRACTICE COURSE Our Successfully Marketing Your Practice Course is the perfect fit for Doctors and Clinicians looking to develop their practice marketing skills. Whatever your specialty, marketing is key to the success of your practice and IMTA Ltd provides this practical interactive 1 day course equipping you to understand the fundamentals of marketing, how to create
 a marketing plan that will assist in the growth and success of your practice
By the end of the course you will be able to: ► Identify the needs, wants & desires of your target audience including IMTa experiential activity ► Introduce SWOT and its application ► Clarify what the marketing mix is and the role it plays in your marketing ► Review the 4 P s & 7 P s of marketing with a service focus ► Complete a marketing case study and top tips list► Create a marketing plan (real example)
9.am: Registration9.30am: Welcome, housekeeping, course objectives and an interactive warm up session including a review of pre course work
The first steps of marketing
► Why audit?
► Getting to know your audience
► Identifying what your audience wants
► Practical activity on how to interact with your audience straightaway
   Morning Break (15 mins)
Key considerations in marketing
► Assessing the landscape of your business/industry
► The 7 steps of marketing your practice
     Lunch break (45 mins - 1 hour) Applying the knowledge
► Small group practical case study
   Afternoon break (15 mins)
The Marketing Plan
► Creating your marketing plan
Summary, review objectives, Q&A, course reflection and certificates
Close 16:30 - 17:00