Course Description
Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run ad campaigns and advertise on Facebook. Additionally, learn how display and video ads work, how to market with email, and how to measure and optimize with Google Analytics
We prepare you for Google Ads Certification & Knowing the fundamentals of digital marketing
Having a Google Ads certification can enable you to feature vital price to your career as a digital marketing skilled. several firms really require this certification to measure your on-line advertising knowledge. Likewise, if you’re about to produce your own digital consulting activity, your shoppers would force you to be certified with Google once it involves running their campaigns.
COMPLETING THIS COURSE WILL HELP YOU:
- Marketing Fundamentals
- Content Strategy
- Social Media Marketing (Organic)
- Social Media Advertising (Paid)
- Search Engine Optimization (SEO)
- Search Engine Marketing with Google Ads (SEM)
- Display Advertising
- Email Marketing
- Measure & Optimize with Google Analytics
WHO IS THE COURSE FOR?
LEARNING PATH
- Lesson 1 – Marketing Fundamentals
Becoming a digital marketer is a journey — let us be your guide. In this course, we give you a framework to help you organize and plan your approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts. - Lesson 2 – Content Strategy
Content is at the core of all marketing activity. In this course you will learn how to plan your content marketing, develop content that works well for your target audience, and measure its impact. - Lesson 3 – Social Media Marketing (Organic)
Each social media platform requires a distinct approach.
In this lesson, you learn how to develop or adapt content for
social media, make your content match the platform you
choose and create content that audiences will share. - Lesson 4 – Social Media Advertising (Paid)
Cutting through the noise in social media can be challenging, and often, marketers must use paid
social media marketing strategies to amplify their message. In this course, you learn about the
opportunities for targeted advertising in social media and how to execute advertising campaigns that
resonate with your audience. - Lesson 5 – Search Engine Optimization (SEO)
SEO is an ongoing effort and it is important to audit your site
on a regular basis to ensure optimal visibility.
Execute a content and technical SEO audit and explore
tools that can help in this process. - Lesson 6 – Search Engine Marketing With Google Ads (SEM)
Google Ads is the largest search engine advertising
platform. In this lesson, you learn how to set up a search
engine marketing campaign along with a few nuances of
the tool. - Lesson 7 – Display Advertising
Display advertising has changed substantially over the
years. Learn about this evolution and how display ad
serving works and More…. - Lesson 8 – Email Marketing
An email plan is necessary for developing a successful
email marketing strategy. Learn how to create an email
calendar and plan different types of email campaigns,
like transactional and drip campaigns.
Send your inquiries
London +44 7403567364
Course Type: Classroom-based
Course Code: DI369GE1A
Duration: 3 weeks
Fee: £3230.00 + VAT
60 CPD hours