IMTA international medical training academy

IMTA international medical training academy

Digital Marketing Nanodegree
Training Course

Course Description

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run ad campaigns and advertise on Facebook. Additionally, learn how display and video ads work, how to market with email, and how to measure and optimize with Google Analytics

We prepare you for Google Ads Certification & Knowing the fundamentals of digital  marketing

Having a Google Ads certification can enable you to feature vital price to your career as a digital marketing skilled. several firms really require this certification to measure your on-line advertising knowledge. Likewise, if you’re about to produce your own digital consulting activity, your shoppers would force you to be certified with Google once it involves running their campaigns.

COMPLETING THIS COURSE WILL HELP YOU:

  • Marketing Fundamentals
  • Content Strategy
  • Social Media Marketing (Organic)
  • Social Media Advertising (Paid)
  • Search Engine Optimization (SEO)
  • Search Engine Marketing with Google Ads (SEM)
  • Display Advertising
  • Email Marketing
  • Measure & Optimize with Google Analytics

WHO IS THE COURSE FOR?

A digital marketing course is typically intended for individuals and professionals who are interested in learning about the various tactics and strategies used to promote products or services online. This can include marketing professionals, business owners, entrepreneurs, and anyone else looking to develop their digital marketing skills. The course content may be tailored to the specific goals and needs of the participants.

LEARNING PATH

  • Lesson 1 – Marketing Fundamentals
    Becoming a digital marketer is a journey — let us be your guide. In this course, we give you a framework to help you organize and plan your approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.
  • Lesson 2 – Content Strategy
    Content is at the core of all marketing activity. In this course you will learn how to plan your content marketing, develop content that works well for your target audience, and measure its impact.
  • Lesson 3 – Social Media Marketing (Organic)
    Each social media platform requires a distinct approach.
    In this lesson, you learn how to develop or adapt content for
    social media, make your content match the platform you
    choose and create content that audiences will share.
  • Lesson 4 – Social Media Advertising (Paid)
    Cutting through the noise in social media can be challenging, and often, marketers must use paid
    social media marketing strategies to amplify their message. In this course, you learn about the
    opportunities for targeted advertising in social media and how to execute advertising campaigns that
    resonate with your audience.
  • Lesson 5 – Search Engine Optimization (SEO)
    SEO is an ongoing effort and it is important to audit your site
    on a regular basis to ensure optimal visibility.
    Execute a content and technical SEO audit and explore
    tools that can help in this process.
  • Lesson 6 – Search Engine Marketing With Google Ads (SEM)
    Google Ads is the largest search engine advertising
    platform. In this lesson, you learn how to set up a search
    engine marketing campaign along with a few nuances of
    the tool.
  • Lesson 7 – Display Advertising
    Display advertising has changed substantially over the
    years. Learn about this evolution and how display ad
    serving works and More….
  • Lesson 8 – Email Marketing
    An email plan is necessary for developing a successful
    email marketing strategy. Learn how to create an email
    calendar and plan different types of email campaigns,
    like transactional and drip campaigns.

Send your inquiries

London +44 7403567364   

Course Type: Classroom-based

Course Code: DI369GE1A

Duration: 3 weeks

Fee: £3230.00 + VAT

60 CPD hours

Price: 3320£