Course Description

This leadership course embarks into the essential fundamental aspects of leadership on your career pathway. Set over the course using a combination of discussion debates, case studies, research and immersion sessions, you will explore experientially how to emerge more fully as a leader and to harness the workforce to transform.

By attending this intensive leadership course, you will master leadership with a broad range of skills and knowledge that will excel your potential. By contextualizing the humanistic skills with your leadership skills you will discover the path of least resistance to achieve goals. In doing so you will leverage more time to grow the organization due to gains in the effectiveness and efficiency acquired.

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run ad campaigns and advertise on Facebook. Additionally, learn how display and video ads work, how to market with email, and how to measure and optimize with Google Analytics

We prepare you for Google Ads Certification & Knowing the fundamentals of digital pharmaceutical marketing

Having a Google Ads certification can enable you to feature vital price to your career as a digital marketing skilled. several firms really require this certification to measure your on-line advertising knowledge. Likewise, if you’re about to produce your own digital consulting activity, your shoppers would force you to be certified with Google once it involves running their campaigns.

KEY LEARNING OBJECTIVES:
• Design business developmental plan for the
dental clinic.
•Develop standards and policies for your business.
• Analyse and design the human resource management, job analysis, job description.
recruiting, selecting, training, orientation and build an internal policy.
• Design the work flow in your practice & set policies & procedures in your practice.
• Build a marketing plan and be familiar with the 7 P’s in marketing mix and the rules of promotions & branding your practice.
• Create daily and monthly accounting reports.
• Calculate net and gross profit for your service.

KEY LEARNING OBJECTIVES:
• Explain the differences between leadership & management & discuss how can we lead our staff!
• Introduce different ways and techniques in motivating your staff.
• Discuss teams character and differentiate different roles and identify how to increase their productivity.
• Discuss the factors affecting decision, explain types of decisions and how to make your decisions.
• Explain delegation process. 
• Discuss different ways to manage different meetings.
• Role play delivering effective Feedback & delegation.

KEY LEARNING OBJECTIVES:
• Explain communication process with patient.
• Discuss steps to build trust and make first impression with patient.
• Develop listening skills to understand your patient and build rapport.
• Create 4 steps to negotiate the price with the patient.
• Demonstrate role play to convince the patient with the treatment.
• Develop closing technique for treatment plan.
• Discuss techniques to handle angry and unsatisfied patient.

KEY LEARNING OBJECTIVES:
• Define social media & it’s role of social media & its impact.
• Identify social media channel & discuss different ways to use it in healthcare.
• Explain social media strategy and it’s step in healthcare.
• Design a social media plan.
• Discuss different approaches in dealing with negative comments & crisis response.

KEY LEARNING OBJECTIVES:
• Define the concept of “public speaking”.
• List down the steps of preparing for a public speech.
• Explain the methods of introducing and concluding a public speech.
• Explain how stage fright can be overcome.
• Find how a speaker can understand audience and comprehend that people learn differently.
• Illustrate what is meant by “training cycle” , learning styles and “Kolb’s learning cycle”.
• Discuss the criteria of an effective slides presentation as an auxiliary in public speaking.

KEY LEARNING OBJECTIVES:
• Identify the needs, wants & desires of your target audience including MTa experiential activity.
• Introduce SWOT and its application.
• Clarify what the marketing mix is and the role it plays in your marketing plan.
• Review the 4 P’s & 7 P’s of marketing with a service focus.
• Complete a marketing case study and top tips list.
• Create a marketing plan (real example).